Harare’s High Fashion Hits New York Fashion Week Scene
Founder & Communications Director
Adiree Communications & PR
Tel: +1 888 520 9602
Digital Communications & Community Lead
Adiree Communications & PR
Tel: +1 888 520 9602
New York, NY September 10, 2016 —Mary Thondhlana-Moore , Founder of Shangani Fashions premiered and sold her collection at the launch of the Adiree concept store in SOHO, 104 Charlton Street (between Hudson Street and Greenwich Street). The concept store took place during New York Fashion Week on Saturday September 10th, as a part of a New York Fashion Week [Africa] activation called Trunk Collectives (www.trunkcollectives.com).
Trunk Collectives is a platform hosting multicultural and ethical brands to present, sell and build brands capacity. The platform is designed to help expand the popularity of vendors as well as to advocate diversity through a contemporary series of sales events and concept stores.
This year’s platform was sponsored by Aveda and New York Surgical Arts and featured designers from shop Adiree and premium vendors such as Sareptha Rose by Robin S, Tegaa, and Shangani Fashions.
Shangani Fashions is a brand with clothing provided to fit all occasions. Mary Thondhlana-Moore created the brand based off of her love for traveling. Traveling to many countries such as Spain, Turkey, South Africa, USA and more, she was able to pull inspirations for her designs.
Her designs consist of color and culture. She merges the different cultures, especially the African culture, together to create clothing that can be for any event. This brand sells clothing for both men and women with styles ranging from casual to more formal attire. The brand also includes different accessories to go along with styles such as handcrafted clutches and handbags, along with jewelry and shoes. The focus of this brand is sophistication in every piece they present.
The textiles and designs for every piece of clothing varies on the style. Some include cotton, denim, 100% Dutch wax print and/or blended materials that come from the finest quality. The styles are considered ready-to-wear looks.
New York Fashion Week turns out to be the most diverse Fashion Week compared to all the others: London, Paris and Milan. “This presents the perfect opportunity for Shangani Fashions to present their multicultural influenced designs,” said Adiat Disu, Founder of Adirée. “Here, the brand is able to show diversity through the different heritage-based inspirations that go behind every design.”
About ADIRÈE Communications & PR
ADIRÈE Communications & PR solutions help multinational corporations collaborate with Africa based brands, and integrate with multicultural influencers globally. It’s trusted portfolio of events, media sites, and brand building service offerings along with its team of multidisciplinary experts provide companies solutions to navigate emerging markets in the fast moving world. We develop solutions, media, marketing & retail installations for companies while providing globally minded & eco-conscious consumers with modern, exciting and sustainable alternatives to connect to Africa and meaningful programs. We curate, bridge, & develop partnerships between the world & Africa. Adiree Communications & PR is a Adiree business. For more information, visit www.adiree.com/communications
- FORBES | “Promoting Brands From Africa On A Global Scale”
- FORBES| “Communications And Branding Agency That Understands The Business Of The African Fashion Industry”
- Black Enterprise | “Everyday Heroes: Young Entrepreneur Promote Economic Growth In Africa Through Fashion”
- Black Enterprise | “Adiat Disu, (Founder of Adiree) one of the 10 Power Women that offer the world greatness, from the continent to the Diaspora”
- CNN Article | “Adiree Creates A Global Platform For African Fashion”
- CNN International Video| “CNN International’s Isha Sesay Sits Down With The Woman Behind Africa Fashion Week”
- CNN International| “African Fashion In The Big Apple”
- CNN International| “Adiree To Show African Designers To A Global Audience”
- Washington Post| “Luxury Marketing Boutique Company”
About Africa Fashion Week
New York Fashion Week Africa, under the brand Africa Fashion Week is a social enterprise: a platform for trade, marketing and development of Africa through ethical practices and fashion. New York Fashion Week Africa was made for the need to bridge the gap, connect continents, and provide a platform for international retailers and designers worldwide. In 2009, Adirée founded the Africa Fashion Week (in fashion capitals) concept, a platform for placing structure around Africa’s developing retail and fashion industry and promoting international economic partnerships. (Read more on FORBES)
Our platforms aim to educate, empower, and connect inspirational brands and individuals interested in breaking down barriers and creating structure around industries for business. Our premier launch of Africa Fashion Week (AFW) in New York, attracted more than 1,500 industry insiders. The event also secured the support and an official proclamation from New York City Mayor Michael Bloomberg, who emphasized the event would promote tourism to New York with 70% of designers coming directly from Africa; thereby further fostering a relationship between the U.S. and Africa.
About Trunk Collectives
TrunkCollectives : a series of contemporary sales events and concept stores where vendors present and sell their merchandise. Visit :www.TrunkCollectives.com
Trunk Collectives acts a growth-hacking and sales-driven platform for multicultural and ethically conscious brands. This new activation is a cross cultural and ethical brand extension of Africa Fashion Week (www.AfricaFashionWeek.com) . The platform is for owners of socially impactful and/or eco friendly brands, who need an affordable, yet a contemporary platform to sell and enter into mainstream markets.
About Shangani Fashions
Mary Thondhlana-Moore is the founder and creator of the brand Shangani Fashions. She was born in Zimbabwe, Africa and even attended the University of Zimbabwe. She loved both traveling and fashion, which sparked the inspiration for her brand, Shangani Fashions.